This course is designed to support procurement professionals in their assessment and analysis of the supply markets they are working within. Using market analysis tools and live market research, participants will devise a model that can be used for decisionmaking in market development, communication and direction-setting.
Overview
This course is designed to support procurement professionals in their assessment and analysis of the supply markets they are working within. Using market analysis tools and live market research, participants will devise a model that can be used for decisionmaking in market development, communication and direction-setting.
Objectives
- Define supply markets and understand their impact on procurement and supplier management
- Apply market analysis tools to determine the market structure, competiveness and implications for the current supplier / category
- Identify how to best engage and communicate with current and prospective supply markets
- Discuss how to optimize interventions with the supply market
- Agree market development options
Target Participants
This course is designed for Procurement & Supply Chain Professional and Other professionals.
