The best or the worse reputation of an organization is a reflection of stake holder perception therefore, a company has to develop and maintain excellent communication with its stakeholders. Organization needs to infuse positive impression and wipe out bad perception in stakeholders’ mind.
Overview
The best or the worse reputation of an organization is a reflection of stake holder perception therefore, a company has to develop and maintain excellent communication with its stakeholders. Organization needs to infuse positive impression and wipe out bad perception in stakeholders’ mind.
Objectives
- Know the basics of communication.
- Know the elements of business communication and be able to develop overall communication strategy.
- Have the ability to handle conflicts and manage crisis from communication standpoint.
- Have knowledge on corporation as a business entity and as an organization.
- Be able to identify corporate identity and responsibilities
- Know who their stakeholders are and the dynamics of their expectations.
- Be able to recognize factors involved in corporate image.
- Have the knowledge on how to uphold, maintain and repair company’s reputation.
- Understand the roles of PR and other employees as representative of the company.
Target Participants
This course is designed for Managers, PR Professionals, and employees who dealing with external stakeholders.
